From karaoke bar to top agency
I ended up in the industry by accident. Or well, I guess it wasn't a surprise because I've always been one of those people who enjoy watching ads. Before title "Creative" I worked in a karaoke bar, went to a university of applied sciences to study shoe design (learned how to make shoes by hand – very useful skill), and studied some graphic design on the side.
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In my first job even somehow related to marketing, I realized I like writing and could be even better at it. It's 2016, so what should be done? Start a blog! And so my writing practice platform, the Pinossa blog, was born. My blog quickly started to gather engaged readers, as did my Instagram account. Not only did I want to write, people wanted to read my stuff.
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Then suddenly the whole world stayed at home, and I had time to think about what I really wanted to do:
write
design concepts
give people something to think about.
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And here we are. Want more details? Check my LinkedIn.
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Awards
The One Show finalist (2022)
Webby: Virtual & Remote: Health & Science (2022)
Webby: Virtual & Remote: Arts & Culture (2022)
Webby: People’s Voice Winner: Arts & Culture (2022)
Clio finalist (2022)
Vuoden Huiput, Silver (2022)
Grand One, two Gold and two Merit (2022)
European Design Awards, finalist (2022)
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Clients
Kesko, Metsä Group, Prime Minister's Office, Väre, Hartwall, Saint-Gobain Weber,
OP Financial Group, Moilas Oy, Helsingin kaupunki, ISKU
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Contact
Essi Raivio / essi.raivio@gmail.com